Harpooners of the Sea Unicorn (St. Charles, MO Sherlock Holmes Society)

Working with this particular client allowed me to explore a post scheduling program, other than the Facebook pages manager app. Smart Post allowed for me to schedule posts for Facebook and Twitter within the same platform. I utilized Canva to create compelling images to be posted. My initial limitations within the designs was to include nautical elements were fitting and include blue.

Since beginning this in the spring semester of 2019, J. Andrew Basford has consulted with me on designs for emails and posts.

Freed-Hardeman Athletics: Baseball

Beginning in the fall of 2019, I began working with the head coach of the baseball team to increase student engagement. After completing the audit of the status of both Facebook and Instagram, I created a plan of action for the spring semester when most of the games are played. Due to COVID-19 and campus shutting down in-person classes and activities, my ability to continue this project was cut short.

Below are some sample posts I created in Canva and Photoshop as part of my plan for the semester.

Freed-hardeman College of Business

As part of my Digital Marketing class in the Spring of 2019, I was partnered up with a fellow student to run the Facebook page for the College of Business. We began the process by creating procedures, which had to be approved by our client, and doing an audit of their page. Once we had approval, we began posting.

There were two events that came up quickly after we began. The Daughters of Job pageant and the Launch career expo. We posted to inform the audience of and promote these events.

In the audit, we noted that the page had 490 followers and 482 likes. In the procedures, our goals were to increase brand awareness and increase consistent engagement.

This assignment has been completed. At the end of the semester, the page had 510 likes and 520 followers. The last post we made reached 500 people and had 56 likes/comments/shares. Compare that to our first post which reached 172 people and had 5 likes/comments/shares.

This experience taught me what it took to run a social media account for a client, what kind of thought processes and creativity it took to publish content on a regular basis. We ran out of ideas after things quieted down a bit and there weren’t as many events hosted by the College of Business. It pushed us to think outside the box and look for what our audience wanted to see.

(The screenshots’ information is from September 25, 2019 at 1:25 p.m.)

During the short course period in early August 2019, I was again tasked with posting for the College of Business. I was entrusted with the task of posting about the Sports Marketing trip which included taking pictures and making sure there were group pictures taken.

(The screenshots’ information is from September 25, 2019 at 1:10 p.m.)